One QR Code, Multiple Vintages: What Wine Producers Need to Know

Vanessa Angel
Vanessa Angel
December 12, 2024
4 min di lettura
Last Update
November 28, 2024
Un Solo QR Code per Più Annate Per la Conformità UE

Can You Use the Same QR Code for Multiple Vintages?

The answer depends on how you handle compliance. While reusing a QR code across vintages might seem like an easy solution, EU regulations enforce strict standards to ensure accuracy and transparency. In this article, we’ll explore when reusing a QR code is possible, what the risks are, and why creating a new one for each vintage is often the better approach.

What Happens When a QR Code Is Scanned?

When the QR code is scanned, the user needs to see the ingredient list and nutritional details that comply with EU requirements. The information must match the specific wine the customer is buying. While German and Austrian authorities have confirmed that including the vintage isn’t necessary, other EU countries haven’t provided clear guidance yet. This creates a risk of non-compliance or the need for adjustments across different distributors in the EU.

The Rules for e-Label Compliance in the EU

For an e-Label to comply with EU regulations, it must provide clear and direct information. A single e-Label cannot display multiple ingredient lists or nutritional tables for different vintages. Customers should not need to click through or download anything extra to find the details specific to the wine they’re purchasing.

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Nutritional Values

While the EU allows for some flexibility in energy and nutritional values, the details must still be accurate for each vintage. These tolerances, which specify acceptable ranges, are outlined in official EU guidelines.

Consistency Is Key for Ingredients

When it comes to ingredients, they must remain consistent across vintages, meaning you cannot add or remove ingredients from one vintage to the next. The only exception is stabilizers and acidity regulators, where you’re allowed to use an "and/or" statement to account for potential variations.

Updating e-Labels Without Breaking Compliance

When updating an e-Label for a new vintage, you must ensure that the changes do not render previous vintages non-compliant. Adding or removing ingredients, or altering nutritional values beyond the allowed tolerances, can create compliance issues for older vintages—even if they’re no longer sold but are still being consumed.

Why Creating a New QR Code for Each Vintage Is Safer

To sum up, using the same QR code across vintages is possible, but it comes with risks. The information linked to the QR code must always stay accurate and compliant for every vintage. For simplicity and peace of mind, it’s often better to create a new QR code and e-Label for each vintage.

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