4 Tips to Select your e-Label Provider as a Winery
Starting from December 8, 2023, new wine labeling regulations will require the inclusion of essential information on wine labels. This change is aimed at providing consumers with vital details about the wine they are purchasing, such as nutritional information, ingredients, and allergens. However, instead of cluttering up the label with a lot of text, a more modern approach is being adopted.
Introducing E-Labels
The new regulations introduce the concept of E-labels, which utilize QR codes to direct consumers to a website containing all the necessary information. This digital presentation has several advantages, one of which is the ability to provide information in multiple languages, catering to the diverse European market.
The Simplicity of E-Labels:The creation of QR codes for E-labels is a straightforward process, even for those with limited programming experience. In fact, you could potentially design an E-label using user-friendly tools like WordPress. However, it's crucial to ensure that your digital label complies with legal requirements. Additionally, translating the content into various European languages may pose a challenge for many winemakers, requiring a significant effort.
While it might seem tempting to handle E-labels on your website, the complexity involved suggests otherwise. It's advisable to seek professional solutions.
The Rush in the Digital Industry:The introduction of E-labels has generated significant interest in the computer industry. Numerous online services offer to create these digital labels for winemakers. These services present their offerings through well-designed websites to attract winemakers into signing up for their services.
Considerations for E-label Implementation
The introduction of E-labels has stirred interest in the tech industry, but wineries must exercise caution. Here are key considerations:
- Price Variation: Prices differ significantly between E-label providers. More than that it's necessary to notice if the service will charge only the new labels or will increase year by year due to the increasing number of e-labels needed.
- Contract Duration: Investigate how long the E-labels will stay online, and what happens if the provider discontinues the service.
- Translation Requirements: Confirm whether the provider translates the information into all relevant languages, or if you are responsible for this.
- User Data Collection: Ensure that the service does not collect user data through cookies or other services.
Integration and Compatibility
In conclusion, the changes in wine labeling are on the horizon, and E-labels provide a compliance solution. However, selecting the right E-label provider is of paramount importance. Take into account pricing, contract terms, language support, data privacy, and other relevant factors. By making well-informed decisions, wineries can seamlessly transition into this new era of wine labeling, providing the best E-label experience for themselves and their customers.
